Debra Vilchis
President at Fishman Public Relations
Website Address: https://www.fishmanpr.com/
Each week on “PR Champions,” our host talks to PR experts across the country. This week, our host speaks with Debra Vilchis from Fishman Public Relations.
To learn more, check out https://www.fishmanpr.com/.
What is one PR strategy you recommend our audience to use in their business?
Newsjacking
How does your PR strategy change from working with a local advertising client to a national advertising client?
The strategy is the same, the media targets are different.
Why is the biggest mistake you see people make when pitching the media?
Pitching stories without thoroughly researching the journalist, outlet or recent stories they’ve covered
