Jeff Allen
Founder at Orbis International
Website Address: orbisinternational.io
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Jeff Allen from Orbis International.
To learn more, check out orbisinternational.io.
What is the biggest change in marketing that you see coming in the next 2 years?
Cost Per Click is getting expensive from smaller brands.
Platforms such as Amazon are taking up more ad space which leaves less space for brand’s organic listings.
Smaller brands my not have the resources to produce the creative assets that are needed to compete with larger brands.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Reach. Relevance.
How does a media buyer stay on top of trends with media placement?
Ad Age
Amazon advertising forms
LinkedIn advertising groups
Facebook advertising groups
