Zachary Walker
Social Media Director at Motion Agency, Zachary Walker Consulting LLC
Website Address: www.walkerzach.com
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Zachary Walker from Motion Agency, Zachary Walker Consulting LLC.
To learn more, check out www.walkerzach.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Definitely influencer marketing and the focus on longer term partnerships.
Historically, word-of-mouth marketing has been one of the most effective marketing tactics. If consumers know of someone who they trust suggests a good or service, they’re more willing to give it a try.
Influencer marketing takes that concept and updates it for the current digital era by partnering a business with an individual who has a speciality and a sizable online following.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Like any specialized role, partnering with an outside media buyer who’s focus is just that not only gets you smarter thinking, but better efficiencies.
