Steve Kilberg
CMO at SKRP Media
Website Address: https://skrpmedia.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Steve Kilberg from SKRP Media.
To learn more, check out https://skrpmedia.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Digging deeper into data, and then using that data for better quality marketing.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Fresh set of eyes. A good outside media buyer can bring experiences from different markets that can be used as advantage.
How does a media buyer stay on top of trends with media placement?
Constantly tests things and reviews the data output that came from various tests
