Josh Muskin
Executive director of media strategy at Webmechanix
Website Address: www.webmechanix.com
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Josh Muskin from Webmechanix.
To learn more, check out www.webmechanix.com.
What is the biggest change in marketing that you see coming in the next 2 years?
(smart) Performance marketers are soon going to flood the programmatic space. Previously reserved mainly for branding and ToF campaigns, as smart performance marketers continue to enhance their quality signaling from crm level data and expose it as an optimizable event for programmatic vendors, we’ll see large investments into the medium from previously irrelevant buyers.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
It’s the ability to access the whole picture vs the marketing directors own viewpoint. Agencies manage dozens to hundreds of clients, many operating on related strategies to yours. That brings with it idea transfer only available if you have access to someone who can see beyond your company.
How does a media buyer stay on top of trends with media placement?
Nothing like being an active advertiser and a curious browser. Find see and experience good ad placements, think of what clients the can and should apply to, and dive down the rabbit hole.
