Matthew Smith
Ceo/founder at Eleve Advertising
Website Address: Eleveadvertising.com
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Matthew Smith from Eleve Advertising.
To learn more, check out Eleveadvertising.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The need for UGC content, using machine learning and AI to build out effective paid media campaigns
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Experience with multiple industries/ verticals in real time
How does a media buyer stay on top of trends with media placement?
Developing strong relationships with media outlets
