Michael Kaufman
Owner at Kaufman Advertising
Website Address: kaufmanadvertising.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Michael Kaufman from Kaufman Advertising. To learn more, check out kaufmanadvertising.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Hard to be sure, but it seems like traditional advertising may make a comeback unless digital marketing becomes more effective in reaching people.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
An outside agency/media media brings a more objective view to the table.
