Laura McIntosh
Chief Strategist, CEO, CMO at Bringing It Home
Website Address: http://bringingithome.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Laura McIntosh from Bringing It Home. To learn more, check out http://bringingithome.com.
What is the biggest change in marketing that you see coming in the next 2 years?
More Connectivity with “niche” groups and with specific groups that view your perspective in general.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
More often than not an in-house marketer are so deeply imbedded with the company culture that there perspective can narrow in addition to an add assignments in an in-house position. Connecting with a brand strategist and media buy can extend perspective, reach and interaction with and between outreach can grows exponentially. If the consumer feels manipulated from within, there is, usually a lack of brand loyalty and engagement. So, having an outside media buyer can build authenticity and ongoing interactions.
