Kishan Srivastava
Cofounder at SDLC Corp
Website Address: sdlccorp.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Kishan Srivastava from SDLC Corp. To learn more, check out sdlccorp.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Businesses and enterprises would be shifting their attention to content marketing and influencer marketing
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Its all about getting your hands burnt.
An external media buyer due to exposure of working on different projects would be a better fit as compared to an internal marketing director who is working only on your project
How does a media buyer stay on top of trends with media placement?
A media buyer has to continuously keep track of latest trends and only then he can stay on top of trends
