Jerry Abiog
Co-Founder and CMO at Standard Insights
Website Address: https://standardinsights.io/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Jerry Abiog from Standard Insights. To learn more, check out https://standardinsights.io/.
What is the biggest change in marketing that you see coming in the next 2 years?
With the democratization of AI, many businesses will become truly data-driven to build their economic moat.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Hiring someone from the outside can enable you to see things from a different lens, adding a different perspective on how you can reach your target audience and solve their business problems.
