Martin Gawlak
Owner at Martin Gawlak Company
Website Address: https://martingawlakcompany.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Martin Gawlak from Martin Gawlak Company.
To learn more, check out https://martingawlakcompany.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Would have to think about it more, but traditional SEO is on its way out as a top channel, LTV and verticals will be more and more important, and customer experience will continue to be the best opportunity.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
One-tricks/tunnel vision
How does a media buyer stay on top of trends with media placement?
Trends are less important than continuity and finishing, but for trends inspo we look at brands run by good/forward thinking-experimenting advertisers.
