Keegan Brown
Director of Marketing & Partnerships at Easy On Hold
Website Address: easyonhold.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Keegan Brown from Easy On Hold.
To learn more, check out easyonhold.com.
What is the biggest change in marketing that you see coming in the next 2 years?
In B2B, it’s direct ad inefficiency. PPC ads designed to turn conversions into sales aren’t working like they used to. The timing, relevancy, placement, and cost make it a quantity game that many SMBs can’t afford to play.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
I’m a big proponent of working with outsourced experts for company services. This includes advertising/media buying. Marketing Directors are good at defining their ICP, but not always good at knowing where to find them and what creative is needed to engage them there.
