Matt Dalbey
Founder & CEO at Generation Web
Website Address: https://genwebmarketing.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Matt Dalbey from Generation Web.
To learn more, check out https://genwebmarketing.com.
What is the biggest change in marketing that you see coming in the next 2 years?
More than ever, marketers and businesses need to regularly evaluate what’s working and what isn’t. Then double down on what consistently drives the most measurable business growth. As technology and marketing continually evolve, it can be easy to chase the latest shiny object. Although something may be new, even popular, doesn’t necessarily mean that it’s worthwhile. This paradigm is true at a macro level across several marketing channels but also applies all the way down to campaign execution. I am often asked the question, “What else should we be doing [to market our business]?” More often than not, my answer is “more of the same.” The 80-20 rule.
What are the major challenges that you (and/or other advertisers) face today?
Not for us, but we have seen many digital agencies focus on a lot of things internally that don’t drive any real results for their clients. Many seem to be more preoccupied with busy work rather doing what works.
At our agency, we see things differently, we do things differently. We are continually innovating, streamlining, cutting out anything that doesn’t drive results for our clients. We’re all about expending most of our efforts on what moves the needle the most… back to the 80-20 rule.
What are the most effective advertising tactics and/or media for your company?
SEO and referral business
