Mark Fine
CEO at Las Vegas Desert Dogs
Website Address: lasvegasdesertdogs.com
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Mark Fine from Las Vegas Desert Dogs.
To learn more, check out lasvegasdesertdogs.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Particularly in the live event business, we have to adjust to a post-COVID world where consumers found alternative uses to how they spend their time and their money. You are seeing that particularly in the season ticket business. It more has to do with time commitment than money being a barrier to a multi-game plan.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
I was an internal marketing director for a number of years, and I definitely had bias when it came to an outside media buyer, in a not-so-good way, until I joined the Mets. We used an agency called Spero Media and what I learned by working with them is that they gave me more time in the day to focus on other important day-to-day issues with running the overarching marketing operations of the internal business.
