Kent Lewis
CMO at Anvil/Deksia
Website Address: www.anvilmediainc.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Kent Lewis from Anvil/Deksia.
To learn more, check out www.anvilmediainc.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Addressing ad targeting and attribution tracking challenges.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Perspective, broader experience and tools.
How does a media buyer stay on top of trends with media placement?
Read blogs & articles, attend webinars & conferences, schedule regular platform demos and evaluate with trial subscriptions.
