David Porter
VP of Communications at Vodia
Website Address: Vodia.com
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with David Porter from Vodia.
To learn more, check out Vodia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I see a few challenges:
1. constant adjustment to shifting social media use and demographics.
2. crafting and disseminating creative, informative messages geared toward specific customers and delivering those messages to those customers/potential (and not to the wrong customers/potential customers)
3. creating enough quality content for the achievement of marketing objectives
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
media placements!
How does a media buyer stay on top of trends with media placement?
A skilled media buyer would stay abreast of editorial calendars and would have a sense of what writers are covering what topics.
