Steve Brauntuch
Chief Marketing Officer at Misfits Gaming Group
Website Address: misfitsgaming.gg
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Steve Brauntuch from Misfits Gaming Group.
To learn more, check out https://misfitsgaming.gg.
What is the biggest change in marketing that you see coming in the next 2 years?
TikTok is going to take over the universe in the next 2 years. It’s already the biggest search engine for consumers under the age of 40, and it’s only going to grow in scale and influence. So brands that want to reach younger consumers are going to have to hold their noses, get off their high horses and play where the kids are.
What makes your company unique?
We’re trying to be a force for good and positivity in an industry notorious for bad personalities and negativity. Our goal is to be a “big tent” gaming and entertainment company, welcoming of people from all backgrounds and experiences, as opposed to an exclusive gaming company, which is traditionally how people operate in our space. Inclusivity vs. exclusivity is our calling card.
What is your biggest pain point when it comes to digital advertising?
Our consumers don’t even see ads. Gen Z and young millennials are more likely to ignore them and skip them than any other generation before, so we need to be inventive and disruptive about the way we reach our audience.
