Kevin Aronhalt
Chief Marketing Officer at Courtesy Automotive Group
Website Address: https://www.courtesyautomotivegroup.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Kevin Aronhalt from Courtesy Automotive Group.
To learn more, check out https://www.courtesyautomotivegroup.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Digital Retailing and vehicle ordering will be the main focus instead of generic SEM.
What makes your company unique?
I’m not sure if we are that unique, but we do put a heavy emphasis on backlinks and playing into the illusion of choice.
What is your biggest pain point when it comes to digital advertising?
Assigning correct ROI to vendors.
