Dr. Karthik Nagendra
Chief Marketing Officer at DemandFarm
Website Address: www.demandfarm.com
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Dr. Karthik Nagendra from DemandFarm.
To learn more, check out https://www.demandfarm.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Brands focusing on building thought leadership to showcase as key differentiator in the long run and B2B marketing in particular focusing more towards people centric marketing vs traditional way or marketing to another entity.
What makes your company unique?
As businesses become more global and complex, and the buyer journey becomes more and more digital, the role of key account management will have to evolve further beyond the art of persuasion and building relationships.
To date, most companies do account planning on PowerPoints and Excel sheets, a disparate process with very little standardization. KAM being as important and strategic as it is for B2B enterprises, it deserves a solution that helps digitalize and institutionalize best practices.
We believe that companies striving to increase market share and grow their customer base in today’s rapidly changing business environment have little choice but to make the “shift” towards digital KAM to help them achieve these goals.
DemandFarm helps Key Account Management teams bring Key Account Planning, Relationship intelligence, and Opportunity planning inside their CRMs while providing powerful analytics and insights for maximizing revenue potential from their Key Account portfolio.
Drawing inspiration from the idea that KAM should be more chemistry than art, we believe that in a highly digital world, organizations must move beyond relying on sales artists, hunches, and free-flow meetings as they grow bigger. Today, more than ever, there’s a need to digitalize the KAM function, and convert the art of high-performance selling into science so as to deliver sustained, repetitive results.
