Mandy Murry
Owner | General Manager at Cloud Surfing
Website Address: cloudsurfing.life
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Mandy Murry from Cloud Surfing. To learn more, check out https://cloudsurfing.life
What is the biggest change in marketing that you see coming in the next 2 years?
Content, experience, and interaction will be key. Businesses will be adapting to various social platforms, AI, and personalization. How they make someone feel will be key in marketing strategy.
SEO and internet strategy will be much different. Voice search, map search, unique places to be found will be key.
Business have to be where the customers are. But they also have to have a unique touch that sets them apart. Combining the two and growing with trends and changes will be key to relevancy in the market.
What makes your company unique?
I currently own a mountain lodge and run a marketing company with an emphasis on hospitality branding and marketing. The lodge offers a unique luxury, a place to disconnect and reconnect. It is about the experience and getting the details right. My marketing firm works on the same, creating the experience for the customer. The details matter.
What is your biggest pain point when it comes to digital advertising?
Brands breaking values to be “in the moment”. Digital is long-term and relationship with the customer or potential customer is long-term.
