Luke Mohamed
Director, Partnership Sales at Pittsburgh Penguins
Website Address: www.pittsburghpenguins.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Luke Mohamed from the Pittsburgh Penguins. To learn more, check out www.pittsburghpenguins.com.
What is your company Elevator pitch when talking about your company?
The Pittsburgh Penguins connect brands with the community. We can transfer the passion, pride, and awareness that fans have of our team – to corporate partners.
What changes has your company made over the past 2 years that have impacted your business
We added new marketing assets that use green-screen technology within our broadcast.
What is one tip that you would give when it comes to digital marketing?
Would you share this?
What is the biggest change in marketing that you see coming in the next 2 years?
More segments of messaging.
