Mark Kolibas
Founder / Owner at Trident Consulting, LLC
Website Address: www.revenuegrowthprogram.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Mark Kolibas from Trident Consulting, LLC. To learn more, check out www.revenuegrowthprogram.com.
What is your company Elevator pitch when talking about your company?
We help business owner accelerate profitable revenue growth and increase valuation by helping them implement and execute our proven and comprehensive “revenue acceleration program”.
What changes has your company made over the past 2 years that have impacted your business
We are pivoting our target market, offer, messaging as well as lead generation strategy and channel to build a more robust and qualified pipeline in order to achieve our revenue goals.
What is one tip that you would give when it comes to digital marketing?
Take small steps. Select one or two tactics, then implement and execute them fully, measure results, dial-in and optimize the tactic and campaign. And hire an expert for the specific digital marketing tactic, either in-house employee, 3rd party agency or a proven consultant. This approach will greatly increase your probably for success and achieving a robust ROAS.
What is the biggest change in marketing that you see coming in the next 2 years?
This is a great question. Making sure that you are leveraging the right channel, platform and modalities, market where your prospects and customers go for more information about your products or services or where they go to learn and begin to evaluate your offer. Two things are constant: human psychology and the fundamentals of marketing…you can always pivot to a more robust tactic and channel depending on your market and current buyer behavior.
What is one tip that you would give when it comes to digital marketing?
Take small steps. Select one or two tactics, then implement and execute them fully, measure results, dial-in and optimize the tactic and campaign. And hire an expert for the specific digital marketing tactic, either in-house employee, 3rd party agency or a proven consultant. This approach will greatly increase your probably for success and achieving a robust ROAS.
