David Wilson
EVP Digital Marketing & Analytics at Zozimus
Website Address: https://zozimus.com/
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with David Wilson from Zozimus.
To learn more, check out https://zozimus.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Apple has taken the position that privacy and user data is critical to its business success, a move that dropped Meta’s market cap by over $100B. I expect to see continued focus on privacy and consumer data, making it more difficulty to build audience segments across multiple platforms.
What is one tip that you would give when it comes to digital marketing?
Great creative has never been more important and companies that are winning today are the ones who are investing in high quality images and videos.
What are the major challenges that you (and/or other advertisers) face today?
Attribution is a growing challenge that we face. We are seeing a big increase in dark social traffic, making it more difficult to really understand what content and ad copy os working.
What are the most effective advertising tactics and/or media for your company?
We have seen tremendous success with Google’s Performance Max since it was introduced late in 2021. The ability to run an automated, cross-channel campaign across Google has allowed us to increase our clients ROAS significantly this year.
