Saqib Mausoof
Chief Data Officer at Affinity Solutions
Website Address: www.affinitysolutions.com
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Saqib Mausoof from Affinity Solutions.
To learn more, check out www.affinitysolutions.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The loss of personal identifiers like cookies, IP addresses and MAIDs (IDFA is already defunct)
What is one tip that you would give when it comes to digital marketing?
Optimize your media spend using outcome based models
What are the major challenges that you (and/or other advertisers) face today?
Privacy regulations, creator economy growth and web 3 decentralization tech
What are the most effective advertising tactics and/or media for your company?
Programmatic and CTV
