Lea Chatham
Vice President of Marketing at Gozio Health
Website Address: https://www.goziohealth.com/
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week, our host speaks with Lea Chatham from Gozio Health.
To learn more, check out https://www.goziohealth.com/.
What is your company Elevator pitch when talking about your company?
Gozio Health offers an end-to-end, customizable digital health platform for healthcare systems. Gozio’s extensible mobile platform enables seamless consumer interactions and provides an anytime, anywhere connection to patients that improves their overall experience and access to care.
What changes has your company made over the past 2 years that have impacted your business
We have expanded our marketing quite a bit in the last two years. Lead generation was primary through one paid relationship and word of mouth referrals. Now, we have an expansive program that includes a wide range of inbound activities, events, and partnerships.
What is one tip that you would give when it comes to digital marketing?
Again, I would say nothing should be done in a vacuum. I always look to build cohesive campaigns that are tied together and work with my vendors to package up options that make sense. I rarely do a one-off.
What is the biggest change in marketing that you see coming in the next 2 years?
I think building a more cohesive strategy and eliminating one-off efforts is critical and a growing trend.
What is one tip that you would give when it comes to digital marketing?
Again, I would say nothing should be done in a vacuum. I always look to build cohesive campaigns that are tied together and work with my vendors to package up options that make sense. I rarely do a one-off.
