Frank Cohen
CEO and Founder at Clever Moe
Website Address: https://clevermoe.com
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week, our host speaks with Frank Cohen from Clever Moe.
To learn more, check out https://clevermoe.com.
What is your company Elevator pitch when talking about your company?
Clever Moe is a marketing AI app that plugs into Shopify stores to identifies great target audiences for Ads and places the Ads on 6 ad networks automatically. The results are 15x better.
What changes has your company made over the past 2 years that have impacted your business
The end of 3rd party cookies in browsers, and no commonality between ad networks, makes getting the best customers into their stores expensive and difficult. Pick the wrong ad network and pay 80x more for ads. Clever Moe is a single Web platform to pick the audiences for them and place their ads on 6 ad networks automatically.
What is one tip that you would give when it comes to digital marketing?
Test everything! Run A/B or Split tests on everything you do.
What is the biggest change in marketing that you see coming in the next 2 years?
Cost of Ads is skyrocketing. Keeping costs down, choosing the right audience, and advertising across the 6 largest social media Ad networks is going to get even harder.
