Priscilla McKinney
CEO at Little Bird Marketing
Website Address: www.littlebirdmarketing.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Priscilla McKinney from Little Bird Marketing. To learn more, check out http://www.littlebirdmarketing.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I think everyone is facing question on the yo-yo effect of slow down to speed up to now recession ahead.
What are the major challenges that you (and/or other advertisers) face today?
Other advertisers don’t know how to measure their efforts properly.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Not effecting our strategies as they are already moved elsewhere.
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Honing in on buyer persona psychographics is the most effective.
