Dylan Jones
Senior SEO Manager at Crunchy Links
Website Address: https://crunchylinks.com/
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Dylan Jones from Crunchy Links.
To learn more, check out https://crunchylinks.com/.
What is your company Elevator pitch when talking about your company?
Crunchy Links is the punk rock band of Digital Marketing. We don’t care about the norms and best practices, we care about what’s going to be the most impactful for customers and bring them ROI. We view our work as scientists; hypothesize, test, report, repeat.
What changes has your company made over the past 2 years that have impacted your business
We’ve revamped our reporting with fully customized, large scale Google Data Studio reports, a new annual contract option for clients who are fully bought in to our system, and have put a strong emphasis on entity development through schema (structured data) buildouts.
What is one tip that you would give when it comes to digital marketing?
You never know everything. Whether it’s another service line or a niche within your own, you have to be willing to constantly take in and use new information.
What is the biggest change in marketing that you see coming in the next 2 years?
Less user data, more automation, and more 0 click search results.
Google has started to show its hand on all of these with changes in GA4 reporting, Ads automation updates, and new SERP tests/features.
