Keith Perhac
CEO at SegMetrics
Website Address: www.segmetrics.io
Each week on “Marketing and Beyond,” our host talks to media experts across the country. This week our host speaks with Keith Perhac from SegMetrics.
To learn more, check out www.segmetrics.io.
What is your company Elevator pitch when talking about your company?
SegMetrics is an analytics dashboard that tracks every touchpoint a lead goes through in your marketing funnel – on and offline. This enables business owners/agencies to measure the right data to authentically convert customers and add to the bottom line.
What changes has your company made over the past 2 years that have impacted your business
With the changes in the privacy terms by Apple, marketers are not able to get access to their full data in order to make sure their budgets are being used wisely. Luckily, SegMetrics is able to give them a full picture of how their leads are converting so they can make better decisions again.
What is one tip that you would give when it comes to digital marketing?
To not let conversion be the only metric you watch. Conversion rates go up and down based upon what happens in the customer journey and knowing what levers to pull can be quite powerful to your bottom line.
What is the biggest change in marketing that you see coming in the next 2 years?
An overload of data. We are lucky that we are in an age where we get so much data, but it’s not a quantity game. Business owners need to know what data matters and what doesn’t.
