Jenny Smuland
Manager – Digital, Brand, Content at NEA Member Benefits
Website Address: neamb.com
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Jenny Smuland from NEA Member Benefits.
To learn more, check out https://www.neamb.com.
What is your company Elevator pitch when talking about your company?
We make NEA members’ lives better. Through our breadth of programs and services, negotiated exclusively for educators, we add value to members’ lives.
What is the biggest change in marketing that you see coming in the next 2 years?
Further automation and personalization is going to keep changing how digital marketing is executed; but I believe personally that the video (streaming landscape) is going to continue to drive the greatest change in how marketing is executed as the ability to connect to more people using video with less advances.
What is one tip that you would give when it comes to digital marketing?
Always try to execute within a self-serve platform even if for planning purposes if nothing else… Google Ads’ campaign set-up/launch process is a great way to force a marketer to walk through all components of the targeting and creative opportunities, even if then handed to an agency to execute against. The best digital marketing plans are detailed and should show segmentation tactically rather.
What is the main pain point that you solve for your customers?
We provide products, programs, and services that extend the salaries paid to educators and the dues they pay to be NEA members.
