Allison Timura
Director of Marketing at Insignia Group
Website Address: Evergent.com
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Allison Timura from Insignia Group.
To learn more, check out https://www.insigniagroup.com
What is your company Elevator pitch when talking about your company?
Insignia Group is a market leader in the automotive accessory sector of visual and informational data creation, maintenance, & distribution. We leverage patented technology to enable vehicle buyers to choose accessory items through 3D visualization for Automotive Tier 1 manufacturers and Tier 3 retailers.
What is the biggest change in marketing that you see coming in the next 2 years?
I think that B2B and B2C are going to come to a collision and that many of the marketing silos like product marketing, content marketing, growth marketing are going to be combines into one team.
What is one tip that you would give when it comes to digital marketing?
Pay attention to your audience and back everything with data.
What is the main pain point that you solve for your customers?
We support dealerships, automotive retail vendors, and OE manufacturers with user-friendly software that allows customers to build and purchase their vehicle from them.
