Danielle Cevallos
CMO of Kelly Roach Coaching
Website Address: Evergent.com
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Danielle Cevallos from Kelly Roach Coaching.
To learn more, check out https://kellyroachcoaching.com.
What is your company Elevator pitch when talking about your company?
We help entrepreneurs scale from 7 to 8-figures while building a legacy and life they WANT to live. We also have a marketing agency: A full service marketing agency for mid-sized companies who want to maximize their marketing ROI with conviction.
What is the biggest change in marketing that you see coming in the next 2 years?
I think there is going to need to be a bigger shift back to old school content marketing. Less trendy content, more meaningful high impact content! Building your own data so you can use that in ad retargeting is also going to be critical.
What is one tip that you would give when it comes to digital marketing?
Stop chasing the trends. Master the basics then apply them to new platforms. Lean into your convictions and build your marketing strategy around the differentiators that are meaningful to your market, but unique to you. Understand that all digital marketing has a short term gain and long-term effect. While you will see progress quickly, don’t sell yourself short when it comes to really building and optimizing. Learn how to market with patience!
What is the main pain point that you solve for your customers?
There is a major strategy shift once your business is at the million dollar mark. You need to bring in high level leadership and build the infrastructure required to scale, or you will continue to be the bottleneck in your business.
