Jacob Dazzeo
Owner at Watson Digital
Website Address: https://watsondigital.co | https://jacobdazzeo.com/
Mark Stiles
Director of Marketing and Events at Orthopaedic Rehab Specialists Physical Therapy
Website Address: Orsmi.com
Each week on “Advertising Champions”, our host talks to advertising experts across the country. This week our host speaks with Jacob Dazzeo from Watson Digital and Mark Stiles from Orthopaedic Rehab Specialists Physical Therapy.
To learn more, check out https://watsondigital.co | https://jacobdazzeo.com/ and Orsmi.com.
What is one tip that you would give when it comes to advertising?
Jacob Dazzeo: Test everything. Diversify your advertising channels early to test what channel is most effective for reaching your audience.
Mark Stiles: Be authentic – be localized – have as many touch points as you can with your customer/consumer.
What are the major challenges that you (and/or other advertisers) face today?
Jacob Dazzeo: Digital overwhelm. There are too many options and not enough direction. I help simplify those options to invest in the ones most likely to impact ROI.
Mark Stiles: Limited budgets, targeting broad communities, still in the return to business phase with COVID challenges.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Jacob Dazzeo: I haven’t tested it much yet but I’ve been talking about it with clients a lot.
Mark Stiles: I would consider doing more of it if I had the budget for it.
