Jeff Marchesiani
Managing Partner at TruNorth Advisors
Website Address: www.trunorth-advisors.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Jeff Marchesiani from TruNorth Advisors. To learn more, check out www.trunorth-advisors.com
What is your company Elevator pitch when talking about your company?
Marketing is a discipline of human understanding, value exchange, and data science. It works best when creativity and logic are in perfect balance and together point to your TruNorth.
What is the biggest change in marketing that you see coming in the next 2 years?
1. Application of AI
2. Build community
What is one tip that you would give when it comes to digital marketing?
Remember there is a human with aspirations, wants, needs and concerns on the other end of your message.
What is the main pain point that you solve for your customers?
Helping leadership define the business’s “why” and narrative. Then align core go-to-market messaging, based off their narrative, with the business top line goals. And lastly, help them build the strategy and plan that resonates with the audiences since the value for them is personal and clear.
What excites you the most about your industry?
