Jared Scott
CMO at Pavone Marketing Group
Website Address: https://pavonemg.com/
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Jared Scott from Pavone Marketing Group. To learn more, check out https://pavonemg.com/.
What is the main pain point that you solve for your customers?
Attention + action
What is the biggest change in the advertising industry that you see coming in the next 2 years?
data over content
How is the trend towards streaming television (CTV) impacting your advertising strategies?
greater need for segmentation
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Creativity going elsewhere…out of the industry
