Gordon Van Wechel
President at Alchemy Consulting Group
Website Address: www.thealchemyconsultinggroup.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Gordon Van Wechel from Alchemy Consulting Group. To learn more, check out www.thealchemyconsultinggroup.com
What is your company Elevator pitch when talking about your company?
Since 2003 Alchemy Consulting has helped businesses and professional practices develop growth strategies with results that are both consistent and predictable.
We bring “big ad agency” caliber products to local business at an affordable price, and document our results every month.
What is the biggest change in marketing that you see coming in the next 2 years?
Increased focus on generating traffic that incorporates AI technology and our sensor based economy for more precise prospect targeting.
What is one tip that you would give when it comes to digital marketing?
Every business needs a basic foundation of website and Google For Business listing. After that is in place focus your marketing budget on generating traffic.
What is the main pain point that you solve for your customers?
Helping them understand the various marketing channels available, and how to best invest their marketing budget to maximize ROI.
