Mariko Hickerson
CEO at Huckleberry Branding
Website Address: https://www.huckleberrybranding.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Mariko Hickerson from Huckleberry Branding. To learn more, check out https://www.huckleberrybranding.com/
What is your company Elevator pitch when talking about your company?
Huckleberry Branding is a full-service branding and marketing agency in Nashville, TN. Our expert team of designers, developers, and digital marketing specialists fuse their talents to design and deliver effective, progressive solutions for our clients to drive leads, customers, and raving fans to their businesses.
What is the biggest change in marketing that you see coming in the next 2 years?
A greater divergence away from unsolicited, cold call-esque sales tactics (I hope) and more investment in hyper-targeted on-demand marketing.
What is one tip that you would give when it comes to digital marketing?
Be authentic. Clearly define your core values, brand personality, and key differentiators before deploying your marketing efforts to ensure your message is powerful, memorable, and cuts through all the noise. Not only will you set yourself apart from competitors, but you’ll also attract the customers you want to work with most.
What is the main pain point that you solve for your customers?
We help clients hone the most effective digital marketing strategy for their business and offload the burdensome task of building and running a well-oiled marketing machine.
What excites you the most about your industry?
