Ashley Hineline
COO at Topple Ad Network
Website Address: wearetopple.com
Each week on “Digital Champions”, our hosts speak with digital marketing experts across the country. This week they speak with John Kakuk from Bridger Digital.
To learn more, check out https://wearetopple.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Honestly, I don’t think the biggest change is going to be a technological innovation. Everyone is innovating. Tons of money is being poured into innovation everywhere. Some of it good, some of it not so impressive, but what people are going to remember is how you made them feel. Customer service is going to re-emerge as one of the most important marketing functions within organizations over the next couple of years. We pride ourselves on our customer service.
What makes your company unique?
We’re an ad network built on the philosophy of free speech and freedom of association. Brands can advertise anything they want, so long as it’s legal, but no publisher is forced to accept that advertising campaign. The power truly belongs to the users. We only maintain blacklists for bad actors, like bot farms, and not to silence and disenfranchise people we don’t like.
