Angelina Eng
VP, Measurement & Attribution at IAB
Website Address: IAB
Each week on “Digital Champions”, our hosts speak with digital marketing experts across the country. This week they speak with John Kakuk from Bridger Digital.
To learn more, check out https://iab.com.
What is the biggest change in digital marketing that you see coming in the next 2 years?
Advertisers and publishers ability to target and measure advertisements due to privacy regulations and big tech changes to obfuscate identity in the digital and addressable TV space. In addition, a strong push towards identifying and standardizing digital ad currency and finding new methodologies and approaches to measurement & attribution.
What makes your company unique?
IAB is a non-profit trade organization specifically focused on developing standards and solutions for the digital advertising ecosystem.
Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers.
