Menachem Ani
Founder at JXT Group
Website Address: jxtgroup.com
Marlon Medina
CMO at Golden Medina Services
Website Address: www.goldenmedina.business
Each week on “Advertising Champions,” our host talks to advertising experts across the country. This week our host speaks with Menachem Ani from JXT Group and Marlon Medina from Golden Medina Services.
What is one tip that you would give when it comes to advertising?
Menachem Ani: Spend time optimizing your website and landing page. Often times that can have a larger impact on campaign performance.
Marlon Medina: Pay attention to your messaging. Do not just say the exact thing everyone in your industry is saying. Put your own creative twist on it!
What are the major challenges that you (and/or other advertisers) face today?
Menachem Ani: Loss of direct revenue attribution.
Marlon Medina: A major challenge is helping businesses understand the value that dedicated, long term paid ads can provide. Many clients are caught up in trying to get “viral” but many forget the importance of targeted, action-driven ad campaigns.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Menachem Ani: We’re seeing investment in YouTube Ads increase over time.
Marlon Medina: CTV trends make us more conscious during our advertising content production process. We want to have our ads be easily transferable from social media into CTV whenever possible.
