Christopher Quirin
CEO/ FOUNDER at cfquirin.com
Website Address: www.cfquirin.com
Jeff Swartz
CEO at Ethic Advertising Agency
Website Address: ethic-ads.com
Each week on “Advertising Champions,” our host talks to advertising experts across the country. This week our host speaks with Christopher Quirin from cfquirin.com and Jeff Swartz from Ethic Advertising Agency.
What is one tip that you would give when it comes to advertising?
Christopher Quirin: Research your target audience.
Jeff Swartz: Make a plan.
What are the major challenges that you (and/or other advertisers) face today?
Christopher Quirin: An ever changing landscape is challenging everyone.
Jeff Swartz: Programmatic buying is a major challenge we face.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Christopher Quirin: Knowing who to speak with when asking for an RFP
Jeff Swartz: We’ve been using CTV/OTT for awhile. It’s been good for us, but it’s still has it’s hurdles where we have to use multiple providers to get the best mix.
