Avery Anderson
Director of Marketing and Communications at American Stage
Website Address: https://www.americanstage.org/
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Avery Anderson from American Stage.
To learn more, check out https://www.americanstage.org/
What is the biggest change in marketing that you see coming in the next 2 years?
The biggest challenge for the performing arts marketing in the next couple of years will be convincing people that the price of live theatre is worth it. During the pandemic the options for entertainment from our homes increased. We are now not just fighting a saturated market but a market that has almost forgot about us.
What makes your company unique?
Our company is unique in that we are a local based performing arts venue. We are not a touring show that comes through and sets up shop. Each and every show is different and therefore we have to create a different marketing campaign every couple of months.
