Wendy Coulter
President/CEO at Hummingbird Creative Group, Inc.
Website Address: https://hummingbird-creative.com/
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week, our host speaks with Wendy Coulter from Hummingbird Creative Group, Inc.
To learn more, check out https://hummingbird-creative.com/.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Consumers and clients are now in demand of their media. They choose where to pay attention, so we no longer have control, and there are many more options than ever before. This makes it harder to know how to reach target customers, and requires larger budgets. This will continue to grow and impact planning and budgeting in a big way!
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
The ability to work remote and COVID both have pushed our industry to become more driven by the “gig economy”. Finding internal talent continues to be difficult and the industry is more segmented as a result.
