Phil Irvine
Vice President Marketing at D Luxury Brands
Website Address: https://dluxurybrands.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Phil Irvine from D Luxury Brands.
To learn more, check out https://dluxurybrands.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
I think with Covid somewhat behind us, more consumers are heading back to retail locations and traveling to create more experiences for themselves. The brands that break through will have a good merging between online and retail presence to create better connections with their consumers.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
We would often talk about the need to have “hands on keyboard” skillsets to really be effective media buyers. This refers to the skills needed to set up actual campaigns, align them to budgets, audiences, and creatives. But even more importantly being able to know when to look at reporting and make optimizations. A lot of times an internal team doesn’t have this skillset or the bandwidth to do this effectively
How does a media buyer stay on top of trends with media placement?
One of the best methods for myself is to talk with martech and adtech sales personel and leaders in the technology space. I’ve been fortunate to be in a spot where they have been great with sharing new information
