Philip St. Jacques
VP Enterprise Agency at WorkWave Agency
Website Address: workwaveagency.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Philip St. Jacques from WorkWave Agency. To learn more, check out workwaveagency.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Retaining employees and individual contributors.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Looking at better targeting options
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Ridiculous money that’s hard to compete with
