Kim McCumber
Founder/CEO at Floodlight Training & Consulting
Website Address: www.floodlighttraining.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Kim McCumber from Floodlight Training & Consulting.
To learn more, check out www.floodlighttraining.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
I see increasing privacy-focused restrictions for advertisers and the increasing prominence of automation as two of the biggest changes for the advertising industry.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
While my clients (small businesses) have yet to take advantage of CTV, it is a conversation and an option where traditional TV was out of reach for many of them. This combined with the measurement afforded by CTV makes this an interesting option.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
While I’m not actively recruiting (my passion is being a solo agency), I think the biggest challenge is finding people that align with the leadership’s philosophy.
