Sidi Lemine
Founder and CEO at Jade Kite
Website Address: https://jade-kite.com/
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Sidi Lemine from Jade Kite.
To learn more, check out https://jade-kite.com/.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Maturation of B2B and specialized industries – better targeting capabilities on emotional channels will push brands previously very functional to develop an emotional identity.
The rise of advertising in video streaming platforms in conjunction with refined cross-platform targeting through AI.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Hugely – niche B2B categories targeting decision makers must now wake up to the need for emotional branding.
Pinpointing the right emotional messages but also right channel and media environment for B2B purchase deciders now becoming and integral part of strategy
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Training junior team members and developing company culture of excellence without physical “symbiosis”.
Difficulty of rapidly assessing the empathic profile of candidates when working fully remote.
