Denise Kovalevich
CEO/Owner at dmk Publicity LLC
Website Address: www.dmkpublicity.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Denise Kovalevich from dmk Publicity LLC.
To learn more, check out www.dmkpublicity.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
I see the need to utilize a 360-degree approach to advertising and marketing and not just relying on digital marketing anymore. Audiences have “digital fatigue” and are looking to consume information in different ways, including flyers, email blasts/newsletters, partnerships with local or like-minded businesses, traditional PR (organic stories), and more.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
I am a sole business owner however I do contract out services including graphic design, web site builds, photography and more. The biggest challenge is finding reliable talent. I’ve had contractors that start jobs and never finish or the work isn’t up to standard.
