Anthony Gallien
Founder/ CEO at MasterPlan Media Group
Website Address: masterplanmediagroup.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week our host speaks with Anthony Gallien from MasterPlan Media Group.
To learn more, check out masterplanmediagroup.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
amplified Green advertising & the continued rise of the socially conscious consumer.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
It’s providing a wonderful opportunity for us to supply this client demand for our full omni channel marketing initiatives.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
No challenges in this area as we have decided to form strategic alliances to offset complications set forth due to the great resignation.
