Shayna Brody
Director of Communications at Waitt Institute
Website Address: https://www.waittinstitute.org
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Shayna Brody from Waitt Institute. To learn more check out https://www.waittinstitute.org.
What is the biggest change in marketing that you see coming in the next 2 years?
Using traditional marketing techniques to inspire conservation and grassroots movements.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
We don’t currently work with an outside media buyer!
What is one tip that you would give when it comes to media planning?
Be far looking but be nimble and leave flexibility to be responsive to new information.
